Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

2012 Mercedes SL – the aluminium supercar

2012 Mercedes SL - it's got a lot of aluminium It’s perhaps a step too far to describe the 2012 Mercedes SL as an aluminium supercar, but there is no doubt the 2012 SL will be a super car, and that it gets made from aluminium instead of steel. And the 2012 SL 63 AMG will undoubtedly be in the supercar league. Just like Jaguar, Mercedes sees the liberal use of aluminium as a cost-effective way to make its cars both lighter and more rigid.

2013 Range Rover lands in the Middle East

The new Range Rover – fresh from its world debut at the 2012 Paris Motor Show – has now arrived in one of its key markets – the Middle East. There’s no doubt that the UK will be a big market for the new Range Rover, and the US will become even more so if Land Rover can demonstrate the new Range Rover is not just the best luxury SUV there is, but that it’s properly bolted together too. But beyond Land Rover’s home market and the US, it’s the Middle East that beckons as a mainstay of Range Rover sales, so an early presentation to the wealthy clients of Range Rover dealer Al Tayer Motors – the award-winning Land Rover dealers in the UAE – was a must.